What’s crinkly, colourful and cute all over? If you guessed your auntie May’s unfortunate perm job (minus the cute bit) then think again. It’s the scrunchie. As the once-upon-a-time go-to hair tie found in every girl’s desk drawer, the resurrection of this ‘90s hair accessory promises to be a definite, if not slightly controversial, must-have for the S/S14 season.
By now you should be feeling one of two ways: horror-stricken or the complete opposite—giddy with excitement. In either case, the scrunchie we all love/hate (or perhaps hate to love) is back, baby.
Iconic for its versatility and playful appeal, the scrunchie remakes itself post-millennium as a cute-gone-chic hair tie. Tangled top-knots and shameless side-ponies are now replaced by sleek and modern up-dos; smooth hair back in a tight and tamed bun or let hair cascade in a polished ponytail. Even the slightly-distressed look still reigns supreme in the 2014 scrunchie-wearing world. The “I totally just rolled out of bed and tied my hair in a half-down, half-up scrunchie” remains a thing of the past, but if you want to rock it that way then that’s cool with us too. Some days there’s just nothing like kickin’ it old school.
If you think we’ve fallen off our rocker at CIS, keep in mind that A-list celebs like Selena Gomez, Katy Perry and even the ultra-sophisticated Catherine Zeta-Jones have been spotted rocking scrunchies as of recent. What’s more, Hollywood isn’t even the first to adopt this newly (re)discovered trend. Marc Jacobs and Missoni have taken to the springy hair accessory, seen on runways and in shops alike.
So what’s not to love about the scrunchie? It’s trendy, it’s functional and best of all it’s fun. Or, is it simply a fashion rebirth gone wrong? Much like feathered fringes and high-rise aerobics wear, the scrunchie may just be the biggest fashion faux-pas since t-shirts under tanks. Perhaps the only time scrunchies merit the word “cute” is when they’re seen on your neighbour’s pet Shih Tzu (who really isn’t all that adorbs without the scrunchies, but we’ll keep that to ourselves).
We at CIS want to know, are scrunchies a do or don’t?