The summer hustle is on. Hair removal is in full effect. Patchy spray tans are happening. We are sweating in places we didnt know was possible (TMI ?). But when we leave our house with tresses that transition in a heartbeat from fab…

Denim. It’s just so timeless, so classic. It’s relaxed but somehow pulls everything together. It always looks cool but never tries too hard. It has an aesthetic edge but is so comfortable on. We’ve all got that favourite pair. Super worn with just…

Last week we mixed and mingled with the best and brightest of young Hollywood at the Sixty Thompson in Los Angeles for our Summer/2014 #Jajajajamaica Campaign launch. The rooftop pool and patio was popp’in with A-list celebs including Vampire Diaries’ Kat Graham, Pretty…

In a world of people flipping the bird, wearing ‘suck it’ t-shirts and Chris Brown, we need to promote some positivity. Ways that come to mind….acknowledging people when they hold a door for you (thank you, kind Sir/Madame) or exchanging a compliment to…

Time to go. What will it be? Will you be grabbing that last min grocery bag to fit all your “stuff” into, or that broke down tote bag (you know the one with a giant ink stain on the bottom). Stop right there….

As the temperature rises, the layers get peeled away. It’s all about what is easiest to wear, what’s lightest to wear (read: what won’t make you sweat your butt off ).  The stakes for accessorizing become, obviously, so much higher. Choose wisely. When…

Your alarm doesn’t go off. You pull on your favourite jeans – only to discover a large ink stain on the booty. How did that happen?! Cut to running to your bus stop just as said bus pulls away. When everything around you…

What is your job? E-Commerce Merchandise Coordinator For Call It Spring. . What is your nickname at work (either welcome or unwelcome) – and why? Oh that’s easy Shy or ShyShy. Partly because it’s literally the first half of my name and partly…

Meet Ben. He might look a bit familiar. This stand-up (and total cut-up) dude is one of the faces of our Call it Spring summer 2014 campaign. We sat down with him to chat in the spring and now we are catching up…

What time is it? Does it really matter (statement not question). You prefer to be fashionably late. Well now you can have your cake and eat it too. We present to you the best of all possible options for clock watching, the Oliracien….